It takes $1 to verify a record as it's entered, $10 to cleanse and de-dupe it, and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again.
Jonathan Block, Senior Director of Research SiriusDecisions, December 2008
Duplicate and inaccurate customer and contact data can adversely impact many areas of your business, including finance, operations, sales, marketing, and overall customer satisfaction. By effectively managing the quality of your data, you gain a vast return on a minimal investment.
- Driving revenue growth through more accurate billing and more effective selling
- Realizing reduced costs from back-office improvements such as eliminating duplicate direct mailings
- Enhancing customer relationship management programs by improving customer service and cultivating sustainable relationships
- Advancing compliance and governance initiatives by having a greater assurance that sensitive contact data is current and accurate
Data Quality Management Tune-Up for Oracle
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Enlist KBACE to optimize your Data Quality Management initiatives with a 10-Day DQM Tune-Up.
Experienced KBACE CRM consultants review data duplication issues through a combination of interactive workshops and data analysis approaches. As part of the DQM Data Tune-Up, KBACE works to design a program that eliminates duplicate data both proactively and reactively to eliminate existing duplicate data and provide hands-on instruction to enable your organization to sustain the program moving forward.
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